Introduction

In a competitive digital market, marketers are under constant pressure to prove their impact. Traditional methods alone are no longer enough to ensure return on investment (ROI). With AI and Copilot in Power Platform, businesses gain intelligent insights, real-time automation, and scalable solutions to boost marketing ROI like never before.

In this post, we explore how these powerful tools help optimise campaigns, understand audiences, and personalise experiences for better outcomes.

1. AI-Powered Marketing Insights in Power Platform

Turning Raw Data into Actionable Intelligence

Power BI, a key part of Power Platform, allows marketers to pull in data from multiple channels and visualise campaign performance clearly. With built-in AI, you can identify top-performing content, weak touchpoints, and hidden opportunities.

Example:

A SaaS company uses Power BI to detect low engagement in email campaigns. AI reveals that most unengaged users are mobile-first. They switch to mobile-optimised content, improving engagement by 42%..

2. Smarter Audience Segmentation with Copilot

Precision Targeting Made Easy

With Copilot, marketers can describe audience filters in natural language—no need for complex queries. The AI understands context and generates accurate data sets from CRM, SharePoint, or even Excel files.

Example:

“Create a segment of users aged 25–40 who opened our email but didn’t convert.” Copilot handles the rest—allowing teams to act faster and more effectively.

3. Campaign Automation for Increased ROI

Work Smarter, Not Harder

Using Power Automate and AI Builder, you can automate follow-ups, alerts, social posts, or re-engagement sequences. This ensures timely communication and reduces manual overhead.

Real-life Case:

An event organiser automates reminder emails to attendees based on engagement levels. AI chooses optimal send times, improving attendance rates and cutting down team effort.

4. Content Personalisation at Scale

Delivering Relevance That Converts

AI models suggest content variations tailored to different buyer personas. Combined with Dynamics 365 Marketing, you can personalise headlines, offers, and CTAs based on user data and behaviour.

Example:

An e-commerce retailer delivers personalised email content showing products based on browsing history—resulting in a 30% increase in conversions.